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CTAM 2008 - Discovery's Lucas Discusses Consumer Marketing Challenges (pt. 2)
Discovery Networks executive vice president of marketing Wonya Lucas sat down with Multichannel News programming editor R. Thomas Umstead to address some of the challenges and opportunities cable faces relative to marketing its products and services to consumers.
Source: video
Added On November 17, 2008 | Permalink
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Cable Hall of Fame
Six cable industry leaders were inducted into the Cable Hall of Fame last week during a ceremony held in conjunction with The Cable Center’s Cable Days at the Colorado Convention Center in Denver.
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  • CTAM Summit 2008
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