Marketing

• All Votes Are In: Cable News Claims Huge Victory in 2008
  By Linda Moss - 12/31/2008
  Cable-news networks were the big winners in 2008, breaking records while covering a landmark presidential election. More
• Martin To Attend CES For ‘Industry Insider’ Series
  By Linda Moss - 01/02/2009
  Federal Communications Commission chairman Kevin Martin will be a featured speaker at the 2009 International CES next week in Las Vegas. More
• Cable Ratings Rock Broadcast In 2008
  By Linda Moss - 12/31/2008
  Boosts from Olympic gold-medal winner Michael Phelps and a history-making presidential race aside, the broadcast networks still suffered a relentless loss of viewership in 2008. More
• Johnson, Cable At Odds Over New Network
  By Ted Hearn - 12/30/2008
  Washington -- Robert L. Johnson made a fortune in getting cable operators to pay to distribute his Black Entertainment Television channel. Now he wants to start a new broadcast television network that he'll give to cable operators for nothing. Only this time, cable isn't buying. More
• Nielsen Log: Football, Holiday Fare Rule
  By Mike Reynolds - 12/24/2008
  In the penultimate week of the Nielsen year, football and holiday fare ruled the ratings roost. More
• Hallmark Holiday Film Is Cable’s Top Saturday Night Flick
  12/23/2008
  The Dec. 20 premiere of Hallmark Channel’s original holiday telefilm Our First Christmas ranked as cable’s top movie of the day and was second in its time period. More
• Comcast SportsNet Notches Best-Ever Ratings With Streaking Celtics
  12/23/2008
  As the Boston Celtics look to set a record for the best start in NBA history tonight against the Philadelphia 76ers, Comcast SportsNet New England dunked its best ever mark with its presentation of the club’s game last Friday night. More
• Style Serves Up Consumer-Made Commercials For Ruby
  By Linda Haugsted - 12/23/2008
  The Style Network is experimenting with consumer-made cable commercials, created by fans of the channel's reality show Ruby. More
• It’s The Whole Nine Yards With The Mtn.’s Holiday Stunt
  By Mike Reynolds - 12/23/2008
  The Mtn. – MountainWest Sports Network, will once again celebrate the holidays with its "Nine Schools, Nine Days" programming gambit. More
• Animal Planet Show Has Whale Of A Season
  By Mike Reynolds - 12/23/2008
  More
• NFL Network Ropes Season-High Viewership With 'Boys-Ravens
  By Mike Reynolds - 12/22/2008
  It may not have turned out well for America’s Team on the field, but NFL Network’s coverage of the Dec. 20 game between the Dallas Cowboys and Baltimore Ravens tackled the service’s biggest audience of the season. More
• Cable Operators Hit 'Pause' on Tier Moves
  By Ted Hearn - 12/21/2008
  The cable industry is responding to those who say the industry is using TV stations' switch to digital this February as a marketing gimmick to coax subscribers into signing up for services they don't need. More
• 'Dexter' Third-Season Finale’s A Killer
  By Mike Reynolds - 12/16/2008
  Dexter’s third season wrapped with record ratings for a Showtime series. More
• USA Tops Weekly Primetime Ratings Race
  By R. Thomas Umstead - 12/16/2008
  Boosted by its coverage of the popular WWE Monday Night Raw, USA Network averaged a 2.3 household rating for the week of Dec. 8 through Dec. 14, narrowly besting second place finisher ESPN (2.2), according to Nielsen Media Research.  More
• Cable Gets Biggest Ratings’ Lift From Time-Shifting: Nielsen
  By Linda Moss - 12/16/2008
  Cable shows dominated a Top 10 list of programs that saw the greatest ratings gains from time-shifting, Nielsen said Tuesday. More
• Bravo’s Hot With 'Top Chef: New York'
  12/12/2008
  Bravo’s Top Chef: New York continues to heat up. More
• 'MNF's Carolina-Tampa Contest Scores With 11.6 Million Viewers
  12/10/2008
  After recording its season low, ESPN rebounded with its Monday Night Football coverage of the NFC South battle between the Carolina Panthers and Tampa Bay Buccaneers. More
• Hallmark Connects Nielsen TV and Product Usage Info
  By Linda Moss - 12/10/2008
  Hallmark Channel has become the first cable network to sign up to combine Nielsen TV, retailer and product-usage data. More
• Drake & Josh Holiday Film Fills Nick With Ratings Joy
  By R. Thomas Umstead - 12/09/2008
  Nickelodeon received an early holiday ratings gift Friday as its Merry Christmas Drake & Josh original movie drew 8.1 million total viewers, a network record for a live action film. More
• U.S. Ad Spending To Decline 3.2% In 2008, 4.5% In 2009: Magna
  By Mike Reynolds - 12/08/2008
  Magna estimated that advertising expenditures would fall both this year and next, but cable would buck those trends with small gains in both periods. More
• « Previous   Next »