Webcast: On-Demand Advertising Models: Clicking Into Place

On-Demand Advertising Models: Clicking Into Place
Tuesday • May 13, 2008 • 2PM EST • 11AM PST


As TV services march toward an everything-on-demand model, how can cable operators capitalize on the shift? A panel of industry experts will present an overview of on-demand advertising business and technology issues, discuss lessons learned from field deployments to date, and look at future trends and opportunities.


Critical issues addressed in this Webcast will include:
    • Dynamic Ad Insertion: Keys to successfully deploying the technology to provide sales teams more flexibility for on-demand ads
    • Video-on-Demand Showcases: What works (and what doesn’t) for sponsored VOD content
    • Interactive TV: Strategies for using technologies like CableLabs’ tru2way to integrate with linear spots and drive higher engagement
    • Integration and Testing: Working through implementation to final service launch
    • Addressability: Taking on-demand advertising to the next level with demographic targeting
    • High Definition: How and when HD will enter the picture


MODERATOR:

Todd Spangler Technology Editor Multichannel News


PANELISTS:


Julie Nelsen Advanced Advertising Sales Manager Cox Media

Jan Edwards Director of Sales News & Advanced Advertising
Bright House Networks

Chuck Thompson EVP Sales & Marketing
Cabletelevision
Advertising Bureau

Simon McGrath Chief Marketing Officer SeaChange International

Jeff Minsky Director of Emerging Platforms Omnicom Media Group