Webcast: The Challenges and Opportunities of Broadband Content

Free Live Webcast Tuesday • June 24, 2008 • 2PM EST/11AM PST

This Broadcasting & Cable Webinar will give an in-depth look at how TV station operators and broadcast network programmers are bringing their content to online viewers and monetizing the broadband delivery path.

CRITICAL ISSUES ADDRESSED IN THIS WEBCAST WILL INCLUDE:

Production— The latest broadband production techniques, including automated workflows for repurposing traditional linear content for broadband distribution

Delivery— The challenges of new delivery models, including broadband syndication.

Operational issues— An overview of content archiving, rights management and reporting.

Business models— Discussion of subscription, pay and advertising-supported content, and the latest online advertising techniques.